3D Focus: Is that what you have done with Safety Geeks 3D? Is this the first time you've taken Yabazam 3D content and sold it on Blu-ray in traditional retail outlets?
Jay Wiskerchen: That's right. Safety Geeks will be the first 3D Blu-ray disc that we officially publish. We took our time. Last year we saw the first tools that came out for 3D authoring, 3D encoding; that's when the first official titles got in the retail market, and then earlier this year we started working not the authoring tools and looking at the titles that we want to put out there.
Safety Geeks 3D is a great niche because it is more like independent television, it's not like a Hollywood 3D movie that's coming out on discs so we thought it would be a great title to first put out.